Privacy Policy

Last updated: January 14, 2026

PYRA (“we,” “us,” or “our”) operates this website and online store, including all related content, features, tools, products, and services (collectively, the “Services”) to provide you with a seamless and curated shopping experience. Our Services are powered by Squarespace which enables us to securely host and operate our online store.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described below.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies, relates to, or can reasonably be linked to you or another individual. This does not include information that has been anonymized or de-identified.

Depending on how you interact with our Services and where you live, we may collect the following categories of personal information:

  • Contact Information
    Name, billing address, shipping address, phone number, and email address.

  • Payment & Financial Information
    Credit or debit card details, payment method, transaction confirmations, and related payment information. Payment processing is handled securely by third-party providers.

  • Account Information
    Username, password, account preferences, and settings.

  • Transaction Information
    Items viewed, added to cart, wishlisted, purchased, returned, exchanged, or canceled, along with order history.

  • Communications
    Information you provide when contacting us, such as customer support inquiries or feedback.

  • Device & Technical Information
    IP address, browser type, device identifiers, network information, and cookies or similar technologies.

  • Usage Information
    How you interact with and navigate our Services, including pages viewed and actions taken.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you when you create an account, place an order, contact us, or otherwise interact with the Services.

  • Automatically through your device when you visit or use our Services, including via cookies and similar tracking technologies.

  • From service providers who help us operate the Services (e.g., payment processors, analytics providers, shipping partners).

  • From third parties or partners, where permitted by law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

1. Provide and Improve Our Services

To process orders and payments, fulfill and ship purchases, manage returns or exchanges, maintain your account, remember preferences, personalize your experience, and improve the functionality and performance of our Services.

2. Marketing and Promotions

To send promotional emails, texts, or other communications, and to display advertisements that may be relevant to you based on your interactions with our Services. You can opt out of marketing communications at any time.

3. Security and Fraud Prevention

To authenticate accounts, secure transactions, detect and prevent fraud or misuse, and protect our users, business, and platform.

4. Customer Support and Communication

To respond to inquiries, provide support, and maintain our relationship with you.

5. Legal and Compliance Purposes

To comply with applicable laws, respond to lawful requests, enforce our policies, and protect our rights and the rights of others.

How We Share Personal Information

We may share your personal information in the following circumstances:

  • With Squarespace and trusted service providers who help us operate the Services (such as payment processing, shipping, analytics, IT support, and cloud storage).

  • With marketing and advertising partners to provide relevant promotions and advertising, in accordance with their privacy policies and applicable law.

  • With third parties at your direction or with your consent, such as for shipping or social media integrations.

  • With affiliates or within our corporate group.

  • In connection with a business transaction, such as a merger, acquisition, or asset sale.

  • To comply with legal obligations or protect the rights, safety, and security of PYRA, our users, or others.

Squarespace and Data Processing

Our store is hosted by Squarespace. Squarespace collects and processes personal information to provide and improve the Services. Your information may be transferred to and processed in countries outside of your own.

Squarespace may also use data from your interactions with our store and other merchants to provide enhanced features. In these cases, Squarespace is responsible for processing your personal information. To learn more, visit the Squarespace Consumer Privacy Policy and the Squarespace Privacy Portal.

Third-Party Links

Our Services may include links to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies before providing personal information.

Children’s Privacy

The Services are not intended for children under the age of majority in their jurisdiction, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

Data Security and Retention

While we use reasonable safeguards to protect your information, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have the right to:

  • Access or request a copy of your personal information

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Request data portability

  • Opt out of the sale or sharing of personal information for targeted advertising

  • Opt out of marketing communications

You can exercise these rights through the Services or by contacting us. We may verify your identity before processing requests and will respond as required by law.

We will not discriminate against you for exercising your rights.

International Data Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on lawful transfer mechanisms such as Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last updated” date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at hello@pyraalarm.com.